Giving your product a unique form or design makes it easier to sell and in the same time its commercial identity strengthens. Once you have created a product or design with an attractive appearance or one particularly suited to its use, it may be advisable to apply for design protection. A registered design gives you the exclusive right to use the design over a given period of time and protects it from copying and commercial use without your permission, which of course gives you a competitive advantage.
To obtain a registration your design has to be new and differ substantially from other previously known designs in the relevant product area. In some cases a design-protected product may be protected by different national copyright regulations, which means that it has double protection. However, copyright protection is not as reliable as the design protection as there is no proof of its validity. To be absolutely sure about the extent of copyright protection, you will have to turn to the courts.
Our affiliation with the law firm Gulliksson Advocates enables us to assist you with everything related to the protection of your product's appearance. Gulliksson Advocates' representatives assess whether your design can be used without infringement of a third party’s rights. They will also give advice on whether design protection can be obtained, and whether your design falls under other legislation as well. Gulliksson Advocates’ European trademark and design attorneys are authorized to represent you before the European Office for Harmonization in the Internal Market, OHIM, in Alicante, Spain. They can also help you with trademark protection in other parts of the world.